Kellogg’s Crunchy Nut Student Activation
The Kellogg’s Crunchy Nut student activation incorporated a series of events organised by UTC Events across Northumbria, Leeds and Sheffield universities. The events promoted NPD with the overall focus of driving brand awareness and sales across local retailers.
Each event engaged with the student market through free product giveaways, VR experiences and a university wide F1 simulator competition where the top 3 fastest laps from each university competed in a grand finale held at Sheffield University.
Our job was to produce the branding assets for the events. The solution had to be easily transportable as well as being adaptable for a mix of spaces. This was achieved through pull up displays, 3x3 pop ups, branded simulators, animated media boards and social media graphics.
